Lenovo may have seen a good spike in brand-awareness when they sponsored the Olympics, but if you want to win the hearts of the "mavens" and "connectors" you've got to think outside the box when it comes to marketing.
Who knows if The Lenovo Tapes is a carefully crafted viral marketing campaign or just the work of a Lenovo fan. Either way, I'm betting these videos will help the Chinese computer manufacturer reach a huge audience.
Never worry about dropping your laptop again! ;-)
Add to Digg
Technorati: lenovo
