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02.26.10 Personal Tech Review: iPhone Skins 
By Dave Taylor
Ever since adhesive companies like 3M came up with high-quality sticker materials, companies have slowly but surely been licensing brands, logos and artwork to help us personalize our laptops, car windows and personal electronics. The first generation were a pain to work with because the stickers were often too sticky: put them on slightly wrong and you were quite literally "stuck" and lifting corners to erase stray bubbles or seams could end up ruining the skin and leave it unstuck on one side. The latest generation are a huge improvement with their increased thickness and extraordinary vivid color retention. They can be cut into extremely accurate forms and custom fit whatever device you have. With iPhones, they wrap around the back of the phone and include cut-outs for the camera lens and an irregular edge that neatly extends the sticker without covering up any of the controls. But are they worth it? Should you rush out and drop $15-20 to emblazon your favorite band, artist or comic book hero on the back of your iPhone? To find out, I was given sample skins from the two main players in this market: GelaSkins and MusicSkins. Both use the exact same 3M film, and both seem to use the same die to cut their stickers to fit the iPhone, so the difference is primarily in the graphic itself. But there's more to it than that, as you'll see… Since both use the same sort of film, let's get that experience out of the way first, because both had the same problem and gave me a very similar result on my Apple iPhone 3GS, one that was cool, but not perfect. The problem I faced was that neither of them actually went on perfectly and both had tiny little folds and bubbles along the edges, even as I exerted rather a lot of pressure trying to smooth them down. Let's start with the imagery, though: The GelaSkins skin was from a graffiti artist and was quite striking to see, as you can see below, while the MusicSkins skin was based on the terrific Sgt. Pepper's Lonely Hearts Club Band album cover from The Beatles.
Here are both of them: 
GelaSkins "discoteca" design for the Apple iPhone Continue reading this article. About the Author: Dave Taylor has been involved with the Internet since 1980 and is internationally known as an expert on both business and technology issues. Holder of an MSEd and MBA, author of twenty books and founder of four startups, he also runs a strategic marketing company and consults with firms seeking the best approach to working with weblogs and social networks. Dave is an award-winning speaker and frequent guest on radio and podcast programs. AskDaveTaylor.com http://www.intuitive.com/blog/ | ||||||||
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