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11.18.09 First Impressions Of Motorola's New Droid  By David Berkowitz
On Friday, I went to get a Droid, the new Motorola phone on Verizon running Google's Android operating system. Here are some initial reactions. It's my first Android phone. It replaces the Samsung Omnia I had running Windows Mobile, a touchscreen-only phone with too many design flaws to name. I still have my iPhone for work, which I love as an email and gaming device but never used as a phone. As for the Droid... Google services: I'm an avid user of many things Google, from Gmail to Picasa to Maps. For me that's a huge plus to access these personal accounts. I easily went to Picasa, picked a recent photo from my trip to Egypt, and made it my phone's background. Writing email: The option of a keyboard's great, though I found the touch screen easy to use, rivaling the iPhone, and perhaps even easier, though I'm not sure why as the keyboard's no bigger. It was very easy to set up.my work account too. Interface: I really like the four default buttons of Back, Menu, Home, and Search. I had no clue how often I'd use the back button until I tried it here. Screen: The size is similar to the iPhone, but the picture's especially beautiful. Transitions and animations add some X factor of elegance to the device. Battery life: Nothing special here. But it is removable so you can get a spare or replacement if it totally fails you. Maps: I haven't yet explored all of the features here, but the basic directions - for me, via public transport in NYC - are easy. I know there are major competitive advantages over the iPhone here, but I'll get to those later.
Sound quality: Maybe there's some halo effect and this is imagined, but I'm convinced the sound is clearer on this device than any other I owned. When I called grandmom (and of course I call grandmom), it sounded like she was right next to me. Just great, I'll get Androidish guilt. Applications: A lot of my favorites from the iPhone app store seem to be available, and I'm learning (often via Twitter) about comparable ones, like Twidroid for Twitter. The app store's easy to use, but some of the paid apps are in foreign currency like British pounds and I wish it all defaulted to dollars (or your local currency of choice). Many apps, like Twitter and Google Talk, can run in the background without slowing down the phone. Payments are synced to Google Accounts; updating Google Checkout information can be done on the phone but is especially easy from the Web. Room for Improvement:
• I haven't figured out copy and paste yet. I even watched a video demo (videos are easy to view on the phone), but it seemed to pull up different menus than my phone did.
• Multi-touch is missing. The zooming in is easy though. • A longer lasting battery would be nice. But wouldn't it always? • Is there even desktop software to manage my phone? Could come in handy. • Can I take screenshots on the phone as easily as on the iPhone? That's been very helpful for client presentations for the iPhone. There are lots of things I just don't know if I can do yet. I welcome hearing about your favorite features and apps as I learn what it can do. Comments About the Author: David Berkowitz is Director of Strategic Planning for 360i and oversees the Search Informed Marketing firm's Emerging Media Practice. Every Tuesday, he pens the Search Insider column for MediaPost, with over 100 articles published to date. He often speaks at events covering marketing, media, and technology; his previous engagements include Ad:Tech, Consumer Electronics Show - Digital Hollywood, MediaPost's Search Insider Summit, and many others. He has also blogged extensively with MarketersStudio.com, MarketingVox, nowEurope, AdTechBlog, and others. | ||||||||
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