 |
 |
| Recent Articles |
Linux Server Based Computing & Terminal Server...
Being an IT consultant I get to visit lots of companies and can't help but notice any trends that are happening. One of these trends is more and more Linux servers (and occasionally workstations) appearing in...
High-Capacity Photon Storage
Scientists at the University of Rochester have stored an entire image-worth of data within a single photon, promising unsurpassed quantities of data storage for the era of quantum computing that lies before us.
Google Phone To Challenge Apple IPhone?
Engadget is reporting that they have received information from an inside source with product information about the near-mythical Google branded cellular phone, which has been the topic of much speculation over recent months.
Dash Drives Yahoo Local To Cars
The Dash Electronics booth at the Consumer Electronics Show in Las Vegas will have a dash of Yahoo in its product, thanks to their partnership on local search. Through the wonders of GPS and the power of a...
Wii Tops IPod For Most Wanted Christmas Gadget
A glut of web searches for the Nintendo Wii has made it the most desirable gadget for Christmas, surpassing the perennial iPod for the top spot. To emphasize...
Looking Around AskCity
If you took a walk around AskCity, what would you expect to find? What have other people been looking for while they were here? Thanks to Ask.com blog, we now know the answers to these questions. AskCity is Ask.com's...
Powerful Mobile Application From Windows Live
The Windows Live folks have released a really cool application for mobile phones, one that makes it easier to check out maps and find driving directions and traffic conditions.The application is available by pointing...
Sony Files For Skin-Powered Headphones Patent
Engineers at Sony are developing a set of wireless headphones that use a person's skin to transmit a signal between the headpiece and music source. The current system uses two electrodes encased in fabric to send...
|
|
|
04.18.07
Web 2.0 Expo: Schmidt Keynote Highlights
 By David Berkowitz
Thanks to the great wifi here, this lengthy post was completely erased when I tried posting. Here we go again, this time with feeling.
John Battelle interviewed Google CEO Eric Schmidt at the Web 2.0 Expo keynote Tuesday morning. Here are the highlights and my commentary:
• Google announces Presentations add-on for Docs & Spreadsheets. "Well duh" reaction signaled by tempered audience applause.
• Eric denies Google's competing with Microsoft Office here. Battelle doesn't buy it. Massive applause for John.
• Eric doesn't get Battelle's Punch the Monkey reference to online ads. Come on, did Eric just get online this week? (He definitely didn't from this event.)
• On DoubleClick/YouTube acquisitions: advertisers want a single source where their ad dollars can be allocated automatically across all media. Do advertisers really want this? Is this the death of the media buyer? Doubt it, and I'm sure I'm not the only one. This is the likely candidate for the next column, so comment or email me if you have thoughts, and let me know if you want to be attributed by name if I quote you.
• On Performics: no decisions made yet. But he didn't explicitly deny the possibility of spinning it off. My take: they will. Unless they take the technology assets, kill off the company, and mangle it quicker than you can say Dodgeball. Hence why I hope for Performics it's spun off.
• Great ? from Battelle: The Google Pack download has an app that deletes DoubleClick cookies. Eric actually likes the app quite a bit. No word on what they'll do with it.
• Schmidt got a kick out of Microsoft, AT&T claiming antitrust issues with the DoubleClick buy. His simple take on the accusers: "They're wrong."
• Copyright issues with YouTube: look out for Claim Your Content feature coming soon which Schmidt said will put legal issues to rest.
• Eric loves Net Neutrality. Applause.
• Acquisitions: Eric can't say specifically, but he said the hot growth areas are mobile and local.
• Big issue: data portability - users/consumers being able to own their data and take it wherever they want. Could be interesting for another column.
Comments
About the Author:
David Berkowitz is Director of Strategic Planning for 360i and oversees the Search Informed Marketing firm's Emerging Media Practice. Every Tuesday, he pens the Search Insider column for MediaPost, with over 100 articles published to date. He often speaks at events covering marketing, media, and technology; his previous engagements include Ad:Tech, Consumer Electronics Show - Digital Hollywood, MediaPost's Search Insider Summit, and many others. He has also blogged extensively with MarketersStudio.com, MarketingVox, nowEurope, AdTechBlog, and others.
|
